An artificially created collection of information about client accounts held by JWT that provides information about the agency's management of client advertising campaigns. The collection includes account histories, research reports, memoranda, correspondence, printed material, clippings, brochures and pamphlets, product labels and packaging designs. Additionally, the files document deliberations about such topics as media selection, markets and target audience for individual advertising campaigns. The largest account files are those relating to Chesebrough-Pond's, Inc., the General Cigar Company, the Andrew Jergens Company, Oneida Limited, Pan American World Airways, Standard Brands, Inc. and the United States Playing Card Company. The online finding aid lists other clients. The only radio program specifically mentioned in the finding aid is the Chase and Sanborn Hour, 1929-1943, although radio material could be included in other client history materials.
Dates:
1885-1987, n.d., bulk 1920-1979
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History