Includes material that documents three advertising agencies : D' Arey Masius Benton & Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus & Masius (D-MM). Most of the radio related material is in the "Clients Series, 1931-1985, n.d., bulk 1970-1980s, n.d." Includes material about the Maxwell House Radio Showboat, May, 1933, and six scripts about great composers broadcast on Prudential's The Family Hour, 1943.
Dates:
1929-1989, bulk 1950s-mid-1980s
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History