Papers of an advertising and public relations executive instrumental in the establishment of advertising policy for radio and television. Includes correspondence, speeches and writings and a variety of advertising material, the bulk of which relates to James's employment at NBC as sales and promotion manager, 1927-1941, at MBS as vice-president in charge of advertising, promotion and research, 1946-1949, and at the A.C. Nielsen Company as vice-president in charge of new services, 1954-1971.