Reports on music trends prepared by a radio program consultant for use by program managers and disc jockeys in programming. Includes bi-weekly reports, chiefly 1958-1971, record evaluations and recommended playlists, information on personnel changes among local San Francisco Bay Area radio stations and Gavin's comments on radio programming and the music industry.
Educational radio scripts distributed to local stations by a music licensing corporation. Includes sample scripts for Book Parade, The World of the Mind, and The American Story. Also includes the complete run of the sub-series A. Lincoln, 1809-1865 written by Bruce Catton, Allen Nevins, Carl Sandburg and other Lincoln scholars and some promotional materials for The World of the Mind.
Papers of an award-winning news broadcaster with WRC/WRC-TV in Washington, DC consisting chiefly of scripts of human interest stories broadcast on Emphasis, Monitor and other NBC network radio news programs and television editorials on local, national, and international news events.
Records of the market research firm specializing in radio and television audience measurement. The collection consists primarily of Hooperatings, reports on radio listening on major network stations in selected U.S. cities, 1936-1947. Also includes newsletters, pamphlets and related material produced by the firm for its subscribers.
Papers of an actor, producer and writer of Happy Hollow, a CBS dramatic serial which originated at KMBC, Kansas City, MO. Includes two 1936 scripts and promotional materials.
Reports of the market research firm (1923-) best known for its ratings of network radio and television programs. Consists primarily of Nielsen Radio Indexes, 1943-1957, and Nielsen Television Indexes, 1951-1953, which summarize and analyze Nielsen's bi-weekly reports and includes several types of audience measurements. Also includes miscellaneous reports on CBS sustaining programs, 1943, D-Day listening, 1944, and the purchasing habits of television viewers, 1957.
Sound recording of four parodies of CBS news figures and operations by Ham O'Hara. Spoofed is Walter Cronkite's D-Day re-visited interview with Dwight Eisenhower (featuring Mel Brooks), The Bird, an international satellite broadcast, I've Got a Secret, and Harry Reasoner's narration of a version of "The Night Before Christmas" entitled "Cronkiter's Christmas Carol."
Contains mostly scripts for various radio and television programs, 1940-1967, including scripts of his news programs broadcast over the MBS. Also contains some manuscripts, diaries, scrapbooks, audio recordings, photographs and correspondence, including letters dealing with Brown's difficulties with networks and sponsors.