Reports on radio listening by Crossley, Inc., a market research firm known for its "Crossley Ratings." The reports concern network programming, advertising in selected cities and audience composition and behavior.
Four anniversary recordings made at WTMJ, Milwaukee, WI of the program celebrating the ninetieth anniversary of the Chicago, Milwaukee, St. Paul and Pacific Railroad, November 20, 1940.
Microfilm of sponsor's corrected copies of scripts, including commercials, preserved by Johnson's Wax, a client of the advertising agency Needham, Harper and Steers. Also mcludes scripts for the series Hap Hazard, 1941.
Newsletters from an organization of collectors and fans of Vic and Sade containing news about members, collectibles and information on the program's scripts and productions.
Papers document the personal and professional activities of two radio and television personalities. Johnny Olson worked as an announcer at WTMJ, Milwaukee, 1933-1944, and WJZ, New York, 1944, before going on to emcee, with Penny as hostess, a number of radio shows, including Ladies Be Seated and Rumpus Room. Papers include scripts, correspondence, gag material and audience letters and response cards relating to Olson's radio career. The collection also includes unprocessed sound recordings of Olson's early radio program The Price ls Right.
Only a small portion of the sound recordings in the collection have been processed. These include recordings of "The First 50 Years of University of Wisconsin Broadcasting, 1919-1969" and coverage of the John F. Kennedy assassination. Paper records dealing with the station's history are also available in the University of Wisconsin Archives.
Papers of a radio and television producer-director and his actress-wife. Radio material, which is the most complete aspect of the collection, includes files of annotated scripts and correspondence for The Adventures of Sam Spade, Philip Morris Playhouse, Suspense and other series which Spier produced and directed for CBS.