Contains scripts written by Gaeta for television and radio commercials during the 1950s, especially for Mentholatum, but also for other products advertised by JWT.
Includes scripts of Alliance broadcasts, 1925-1939 and 1945. The programs were broadcast from Richmond, New York, and Washington, DC and gave information on specific occupations and discussed vocational guidance issues. Additional records for the Alliance from 1947 to 1963 can be found in the Amber Arthur Warburton papers also located in the Manuscript Department.
Consists primarily of advertisements for various Liggett & Myers tobacco products such as Chesterfield, Fatima and Piedmont cigarettes, ca. 1910-1950s, as well as advertisements for competitors during the 1970s. Also includes scripts for radio and television commercials, 1949-1961.
Includes correspondence and printed material presenting the station's attempts to get favorable ratings and more power from the Federal Radio Commission for WPTF, the station owned by Durham Life.
Contains papers relating to Congressman Whitener's private and unofficial affairs, including press releases concerning the topics of his weekly radio programs, schedules of when programs were to be aired and some information about pay TV.
The Audio Tape Series includes recordings of radio programs, interviews and readings related to Ortiz's activism. (In the Sallie Bingham Center for Women's History & Culture.)
By far the bulk of the papers are Federal Trade Commission files. As an attorney-examiner with the FTC between 1941 and 1962, Gardner worked with cases involving alleged deceptive advertising practices in the print media and radio. Collection includes worksheets for 1948-1951 from the Division of Radio and Periodical Advertising.
Contains diaries, correspondence, financial papers, photographs, printed materials and newsclippings related to MacKinnon's radio broadcasting and business career as well as his personal life. Some materials pertain to his work in New York where he founded WQXR, Armed Forces Master Records, Inc., the Armed Forces Radio Service and Radio Free Europe.