Contains diaries, correspondence, financial papers, photographs, printed materials and newsclippings related to MacKinnon's radio broadcasting and business career as well as his personal life. Some materials pertain to his work in New York where he founded WQXR, Armed Forces Master Records, Inc., the Armed Forces Radio Service and Radio Free Europe.
Includes correspondence and printed material presenting the station's attempts to get favorable ratings and more power from the Federal Radio Commission for WPTF, the station owned by Durham Life.
Consists primarily of advertisements for various Liggett & Myers tobacco products such as Chesterfield, Fatima and Piedmont cigarettes, ca. 1910-1950s, as well as advertisements for competitors during the 1970s. Also includes scripts for radio and television commercials, 1949-1961.
Contains scripts written by Gaeta for television and radio commercials during the 1950s, especially for Mentholatum, but also for other products advertised by JWT.
By far the bulk of the papers are Federal Trade Commission files. As an attorney-examiner with the FTC between 1941 and 1962, Gardner worked with cases involving alleged deceptive advertising practices in the print media and radio. Collection includes worksheets for 1948-1951 from the Division of Radio and Periodical Advertising.
Consists of office files of individuals, correspondence, minutes, reports, photographs, scripts of radio programs and spots, sermons preached on the air, articles, addresses and staff papers about religious broadcasting. Includes papers relating to The Protestant Hour.
Contains reel-to reel recordings of Faier's disc jockey programs aired on KPFA, Berkeley, CA and WBAI, New York, including The Midnight Special on WBAI and an acetate recording of Dillybean Radio Spots.
Repository/Collector:
Southern Folklife Collection, University of North Carolina, Chapel Hill