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2. JWT Archives: Account Files Collection
- Description:
- An artificially created collection of information about client accounts held by JWT that provides information about the agency's management of client advertising campaigns. The collection includes account histories, research reports, memoranda, correspondence, printed material, clippings, brochures and pamphlets, product labels and packaging designs. Additionally, the files document deliberations about such topics as media selection, markets and target audience for individual advertising campaigns. The largest account files are those relating to Chesebrough-Pond's, Inc., the General Cigar Company, the Andrew Jergens Company, Oneida Limited, Pan American World Airways, Standard Brands, Inc. and the United States Playing Card Company. The online finding aid lists other clients. The only radio program specifically mentioned in the finding aid is the Chase and Sanborn Hour, 1929-1943, although radio material could be included in other client history materials.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
3. Advertising Council Records
- Description:
- Includes sample radio spots in the Campaigns Series.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
4. D'Arcy Masius Benton & Bowles Archives
- Description:
- Includes material that documents three advertising agencies : D' Arey Masius Benton & Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus & Masius (D-MM). Most of the radio related material is in the "Clients Series, 1931-1985, n.d., bulk 1970-1980s, n.d." Includes material about the Maxwell House Radio Showboat, May, 1933, and six scripts about great composers broadcast on Prudential's The Family Hour, 1943.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
5. J. Walter Thompson Co. (JWT) Archives
- Description:
- The Archives are organized into more than 45 separate collections, each with its own online finding aid that describes in very general terms the types of documents in the collection and which may or may not include radio related material. For example, the "Quaker Oats Account Files, 1945-1965, 1977" collection contains 3l Aunt Jemima reports, 1945-1965, 1977 but does not indicate whether radio is discussed in any of the reports . A complete list of the JWT finding aids is available at: http://scriptori um .lib.duke.edu/ dynaweb/findaids/
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
6. Carroll Carroll Papers
- Description:
- Contains personal and professional papers of Carroll who was associated with the J. Walter Thompson Co. (JWT) and the development, writing and production of many radio programs, including Kraft Music Hall. Also contains material relating to his work as a ghost writer for Bob Hope and with the Office of War Information.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
7. Colin Dawkins Papers
- Description:
- A formerVice President of JWT, the majority of the collection focuses on JWT through short company histories and the establishment and growth of departments such as Broadcast and Radio. Also of interest is the Oral Interview Series.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
8. Dan Seymour Papers
- Description:
- As an executive with JWT, Seymour's papers deal primarily with television but he was involved with the company's reorganization of its radio and television operations into a single Radio-Television Department as television emerged as the leading media in the United States in the 1950s.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
9. Edgar Hatcher Papers
- Description:
- Includes papers and audio recordings of radio commercials for several companies. Hatcher was a copywriter and creative director for several major advertising agencies, including G.M. Basford Co., Benton & Bowles, Ogilvy, Benson, & Mather, Kenyon & Eckhardt, Batten, Barton, Durstine, & Osborn's San Francisco office, Mccann-Erickson and J. Walter Thompson .
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
10. Script File
- Description:
- The Center maintains a file listing all the scripts in the collection. (The scripts are not searchable online.) The listing is organized by show title or star. What follows is a partial list of scripts. For more information contact the Center directly. All scripts are on microfilm and print copies can be ordered. Scripts: A Saga of Aviation, 1938-1939; Abbot and Costello Show, 1941-1942; Alec Templeton Time, 1946-1947; All Colored Show, Apr-Jun, 1937; Angelo Patri, 1931-1935; Around the World with Libby, 1929-1930; Aunt Hannah's Kiddy Show, Jan-Apr, 1949; Aunt Jemima, 1929-1932; Aunt Jenny Hitchhikes, Jan-Apr, 1949; A Battle of Music with Raymond Paige, Dec 2-30, 1945; Bob Crosby Show, Jan-Jul, 1946; Broadway Matinee, Jan-Aug, 1944; Buck Rogers, 1936; Burns and Allen, n.d.; California Carry On, Sep-Dec. 1943; Camel Comedy Caravan, Jun, 1943; Canadian Marconi Program, Sep-Dec, 1930; Ceco Manufacturing Co. Dealer Program, May-Oct, 1930; The Circle, 1935-1939; Davey Tree Hour, 1930-1932; Devils, Drugs and Doctors, 1931-1932; Dione Lucas Cooking School, Feb-Dec, 1949; Do You Want To Be An Actor? 1936-1937; Don Ameche, 1942-1943; Dr. Howard W Haggard, 1932-1933; Dr. West Celebrity Night, Apr-May, 1936; Dr. William L. Stidger, 1937-1939; Earl Wilson, Jan-Jul, 1945; Eddie Cantor Show, 1931-1934; Eddie Dooley-Football & Sports Review, 1932-1935; Eleanor Roosevelt, 1933-1937; Elgin National Watch Company, Recording of 75'" anniversary celebration at World's Fair, Aug 18, 1939; Fair Meadows USA, Nov-Dec, 1951; The Family Man, 1939-1940; Five Dollar Fact Show, 1940-1941; Fleischmann's Baking Industry Program, Oct, 1931; Fleischmann's Food Talks, Jan-Apr, 1929; Floyd Gibbons,1933-1935; The Ford Show, 1946-1947; Four Corners USA, Feb-Aug, 1941; Frances Greer, Apr-Jun, 1945; Frank Fay, Apr-Aug, 1936; Frank Sinatra Program, Jan-Dec, 1944; Fred Allen,1945-1949; Fred Waring, Sep-Dec, 1944; Fresh Up Show, 1945-1946; The Garden Hour, 1931-1932; Gene Autry's Melody Ranch, 1941-1943; General Cigar World's Fair Exhibit Bldg. Recording, May 2, 1940; General Electric Radio Program, 1941; George Jessel, Feb-Mar, 1932; Georgie Price, Jun-Dec, 1932; Gliding Swing Program, 1938-1940; Good Will Court, Sep-Dec, 1936; Goodrich Silver Fleet/Defiance Tire Radio Program, 1930; Gracie Fields, Jun-Aug, 1944; Granlund & His Girls, 1935-1936; Great Moments in History, 1932-1933; Gruen Guild Radio Program, 1930-1931; Hammond Organ Hour, Sep-Dec, 1937; Happy Ramblers, 1932-1934; Harry Richman, May-Sep, 1932; Herbert Marshall, Nov-Dec, 1941; His Honor the Barber, Jan-Apr, 1946; Homefront Matinee, Nov-Dec, 1943; Horlick's Picture House, 1937-1938; Husbands & Wines, Jul-Sep, 1936; Husbands & Wives, 1936-1937; I love A Mystery, 1939-1941; Ida Bailey Allen, 1930-1931; Jnfonnation Please, Oct-Dec, 1946; Iowa Barn Dance Frolic, Aug-Nov, 1943; James Melton, Jan-Oct, 1937; The Jergens Program with Ray Perkins, 1931-1932; The Jergens Program with Cornelia Otis Skinner, Jun-Aug, 1935; The Jergens Program with Walter Winchell, 1933-1936; Jimmy Durante, 1933-1934; Joe Cook, Jan-Jun, 1937; Joe Penner, 1933-1935; Jolly Bill & Jane, 1929-1933; Kaltenborn Edits the News, n.d.; Kodak Mid-Week Hour/Kodak Week-End Hour, 1930-1932; Kraft Music Hall, 1933-1955; La Geradine Program, 1931-1933; The Libby Grocer, Sep-Dec, 1930; Life and love of Dr. Susan, Aug-Dec, 1939; Life for the Wounded, Mar 24, 1943; Lux Radio Theatre, 1934-1955; Lux Toilet Soap Movie Club, 1938; Magic Baking Powder (Canada) (Commercials), 1934-1938; Major Bowes, 1935-1936; Marionette Show, 1937-1948; Martha Deane, 1936-1937; Mary Martin, 1943-1945; Mary Pickford, 1935; Maurice Chevalier, Feb-Jun, 1931; Mentholatum Mountaineers, 1944-1946; Marjorie Mills Participation Program, 1941-1943; The Music America Loves Best, 1944-1948; Musical Pictures, Nov 13-28, 1942; My True Story, 1945; National Spelling Bee, 1936-1937; Nelson Eddy, 1942-1943; Nemo-Flex Broadcast, Mar-May, 1931; Nero Wolfe, Apr-Sep, 1943; The Nestle's Chocolateers, 1931-1937; The Odorona Cutex Program, Apr-Oct, 1931; Old Witch Radio Program, 1929-1930; One Man's Family, n.d. Opera Series, 1934-1935; Paul Whiteman, Jun-Aug, 1943; "Pearls"-Homemaker's Hour, Jan 9-22 ,1930; Peggy Winthrop, 1930-1931; Pertussin Play Boys, 1930-1931; Peter's Milk Cocoa, Jan-Jun, 1929; Placidan, 1934; Ray Perkins, 1930-1931; Raymond Clapper, Sep-Dec, 1942; Raymond Gram Swing, 1939-1942; Republican Campaign, Sep-Nov, 1940; Richman Brothers Program, Mar-Jun, 1932; Rinso Radio Revue, 1937; Robert Ripley, 1935-1937; Roses & Drums, 1932-1935; Royal Baking Powder Talks, 1928-1938; Royal Gelatin Audition, Sep-Dec, 1931; Sammy Kaye, 1943-1944; Rex Saunders, May-Jun, 1951; Sealtest Village Store Program, Jul 8, Aug 5, Nov 25, 1943; The Robert Shaw Chorale, Jun-Sep, 1948; Rudy Vallee, 1930-1936; Shell Chateau, 1935-1936; Shell Comes to the Party, Aug 7-21, 1941; The Shell Road Reporter, 1932-1933; Shell Show, 1934-1935; Sims & Baily, Apr-Sep, 1933; Springtime and Harvest, 1939-1940; Stars of the Future, Jan-Dec, 1945; Stebbins Boys, 1931-1932; Swift Hour, 1934-1935; Tennessee Jed, 1945-1947; This is Helen Hayes, Feb-Jul, 1945; Textron Theatre, 1945-1946; Those We Love, 1938-1940; Three Bakers, 1931-1932; Three Ring Time/Three Ring Round Up, 1941-1943; Tommy Dorsey, 1945-1946; Tommy Riggs, Apr-Oct, 1941; Town Crier, 1933-1935; True and False Program with Dr. Harry Hagen, 1938-1943; Uncle Abe and David, 1930-1931; United Nations Information Bureau-Eight Legal Governments of Invaded Europe, What they are doing to defeat Hitler and Establish Peace, 1943 (Norway, Yugoslavia); United States Marine Corps., Mar 12, 1943; US Industrial Alcohol, 1931, 1933-Audition Script; V.E. Meadows Beauty School, Aug-Sep, 1931; Vermont Lumberjack, 1931-1932; Vogue Fashion Program, Apr-Oct, 1931; Vox Pop, Jul-Sep, 1935; Wartime Conference, 1943; Washington Merry-Go-Round, Jul-Sep, 1940; Werner-Jannsen, Jul-Sep, 1937; What's New, Sep-Dec, 1943; Who's for Who in America, Nov 18, 1947; Womanpower, Mar 25-26, 1943; Women's National Republican Club, 1947-1948; Writer's War Board, 1943; You and Your Dog (Defense Dog), Jun, 1943,; Zenith Foundation, 1938
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
11. Howard Henderson Papers
- Description:
- The "General Cigar Co. Folder (1941-1969)" contains information on sponsorship of radio commentators Raymond Swing and Raymond Clapper.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
12. Kensinger Jones Papers
- Description:
- Papers document Jones's primary career as an executive for several major advertising agencies, including the Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising and William R. Biggs/Gilmore Associates. Materials consist primarily of correspondence, memoranda, notes, reports, scripts and audio visual materials that document the development of print, radio and television advertising campaigns for a wide variety of clients. The bulk of the materials appear to deal with television.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History
13. Radio Programs
- Description:
- Fifteen reels of audio tape containing radio commercials, programs for Won's Frozen Chinese Foods and Schlitz beer, the radio show Ford Startime and some unidentified radio programs.
- Repository/Collector:
- John W. Hartman Center for Sales, Advertising and Marketing History