Digital images, with searchable database, for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Radio programs can be searched separately at http:// scriptorium.lib.duke.edu/adaccess/.
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
Contains personal and professional papers of Carroll who was associated with the J. Walter Thompson Co. (JWT) and the development, writing and production of many radio programs, including Kraft Music Hall. Also contains material relating to his work as a ghost writer for Bob Hope and with the Office of War Information.
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
A formerVice President of JWT, the majority of the collection focuses on JWT through short company histories and the establishment and growth of departments such as Broadcast and Radio. Also of interest is the Oral Interview Series.
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
Includes material that documents three advertising agencies : D' Arey Masius Benton & Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus & Masius (D-MM). Most of the radio related material is in the "Clients Series, 1931-1985, n.d., bulk 1970-1980s, n.d." Includes material about the Maxwell House Radio Showboat, May, 1933, and six scripts about great composers broadcast on Prudential's The Family Hour, 1943.
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
As an executive with JWT, Seymour's papers deal primarily with television but he was involved with the company's reorganization of its radio and television operations into a single Radio-Television Department as television emerged as the leading media in the United States in the 1950s.
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
Includes papers and audio recordings of radio commercials for several companies. Hatcher was a copywriter and creative director for several major advertising agencies, including G.M. Basford Co., Benton & Bowles, Ogilvy, Benson, & Mather, Kenyon & Eckhardt, Batten, Barton, Durstine, & Osborn's San Francisco office, Mccann-Erickson and J. Walter Thompson .
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
The Archives are organized into more than 45 separate collections, each with its own online finding aid that describes in very general terms the types of documents in the collection and which may or may not include radio related material. For example, the "Quaker Oats Account Files, 1945-1965, 1977" collection contains 3l Aunt Jemima reports, 1945-1965, 1977 but does not indicate whether radio is discussed in any of the reports . A complete list of the JWT finding aids is available at: http://scriptori um .lib.duke.edu/ dynaweb/findaids/
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
An artificially created collection of information about client accounts held by JWT that provides information about the agency's management of client advertising campaigns. The collection includes account histories, research reports, memoranda, correspondence, printed material, clippings, brochures and pamphlets, product labels and packaging designs. Additionally, the files document deliberations about such topics as media selection, markets and target audience for individual advertising campaigns. The largest account files are those relating to Chesebrough-Pond's, Inc., the General Cigar Company, the Andrew Jergens Company, Oneida Limited, Pan American World Airways, Standard Brands, Inc. and the United States Playing Card Company. The online finding aid lists other clients. The only radio program specifically mentioned in the finding aid is the Chase and Sanborn Hour, 1929-1943, although radio material could be included in other client history materials.
Repository/Collector:
John W. Hartman Center for Sales, Advertising and Marketing History
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